Holographic Label Look: a guaranteed success!
Holographic Label Look: a guaranteed success!
The holographic market has always been characterized by the high
level of security and anti-counterfeiting of its products,
guaranteed by the high technology involved and by the extreme
difficulty and elevated costs in originating and reproducing
holograms.
Although there have been important developments, especially in the
packaging field, the orientation of the market is towards solutions
which guarantee anti-counterfeiting but in a more discreet way,
preserving the original image of the product.
Diaures takes the pleasure in introducing the most innovative and
design-conscious solution: HLL line, an holographic film which
ensures a high level of security, but totally transparent.
It is a totally unique film, transparent, but capable of
holographic creations in an infinite number of configurations and
applications, impossible to reproduce. It is easy to print, using
conventional technology, without incurring in prohibitive
costs.
The Holo Label Look: highly prestigious labels, high protection
against counterfeiting.
The holographic transparent film was already present on the market,
but still obtained with extremely complicated and expensive
technology for protecting the embossing effect i.e.: metallization
with special salts or demetallization technology by eliminating the
metal on the already embossed and metallized film.
Both these technologies, though efficient, have proved to be
incapable of answering to market's demands, forcing the product to
be for "niche" uses only.
Diaures, thanks to the existing sinergy mainly, within the
different divisions of the group, has succeeded in setting up a
line of products combining the security of holographic embossing
with the total transparency of the film, at industrial costs: the
right solution to penetrate the consumer goods market.
